Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.

Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.

What you'll be getting up to:

We are seeking an experienced and results-driven Marketing Manager to lead our marketing efforts in Bangladesh. The ideal candidate will have extensive knowledge and hands-on experience in the iGaming industry, specifically in sportsbook and casino verticals. This role requires a deep understanding of the local market, proven expertise in executing successful marketing campaigns, and the ability to drive brand growth while ensuring compliance with local regulations. 

Key Responsibilities: 

• Marketing Strategy: 
  • Develop and execute localized marketing strategies to drive brand awareness and customer acquisition in sportsbook and casino verticals. 
  • Identify market trends and customer preferences specific to iGaming to tailor campaigns accordingly. 
• Campaign Management: 
  • Plan and manage multi-channel marketing campaigns, including digital, social media, influencer collaborations, and on-ground activations. 
  • Ensure campaigns effectively highlight sportsbook and casino offerings. Monitor and analyze campaign performance to optimize results and achieve KPIs. 
• Market Research: 
  • Conduct market research to understand iGaming customer behavior, competitors, and industry trends in Bangladesh. 
  • Provide actionable insights to improve product positioning and marketing effectiveness. 
• Partnerships: 
  • Build relationships with affiliates, agencies, and other local partners to enhance brand visibility and boost sportsbook and casino player acquisition. 
  • Collaborate with payment providers and key stakeholders to address market-specific challenges. 
• Product Management: 
  • Work closely with the product team to ensure the sportsbook and casino offerings meet the needs of the local market. 
  • Oversee the product lifecycle, including new game launches, updates, and optimization to maximize engagement and retention. 
  • Ensure product features and user experience align with market expectations and competitive offerings. 
• Team Management: 
  • Coordinate with internal teams, including product, design, and operations, to ensure cohesive marketing execution for sportsbook and casino campaigns. 

Requirements:

• Minimum 3–5 years of marketing experience in the iGaming industry, with a strong focus on sportsbook and casino.
• In-depth understanding of the Bangladeshi market and iGaming customer behavior.
• Familiarity with Bangladeshi payment solutions like Bkash, Rocket, Nagad, and Upay.

**Applications in English only please

Diversity & Inclusion

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills and views. The more inclusive we are, the better our work will be. Creating a culture of Equality isn’t just the right thing to do, it’s also the smart thing.