Frontend Product Owner - Sportsbook / B2B
Own the frontend experience for a scalable sportsbook platform, translate needs into delightful UX for B2B partners worldwide. Drive fast, compliant releases with diverse teams.

Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit and Standard Focus, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.
Since launching our global hiring initiative, we now employ over 2,000 people worldwide, offering exciting career paths in Technology, Trading, Operations and Media. We pride ourselves on having a diverse and international culture that embraces the global community and acts locally. We offer office based, hybrid and remote work on permanent and consultancy contracts all over the world, making us the true global employer of choice.
The Front-End Product Owner is responsible for delivering a scalable, high-performance sportsbook UI platform used by multiple B2B operators across global markets.
Operating in a high-volume, real-time environment, this role owns the evolution of a configurable, multi-brand front-end platform, ensuring it delivers strong performance, usability, and conversion across web and mobile.
Working closely with Engineering, Design, and Commercial teams, you will drive a product that supports rapid customisation, consistent user experience, and seamless scalability, aligned with the needs of different operators and jurisdictions.
What you’ll be getting up to....
You will own the frontend product layer that enables partners to:
Customise their sportsbook (branding, layout, features)
Customise CMS
Launch quickly across markets
Integrate to Partner’s PAM
Deliver a seamless betting experience to end users.
You'll act as the bridge between business, design, and engineering, translating betting requirements into intuitive digital experiences.
Key Responsibilities:
Define and deliver scalable, configurable UI components (bet slip, navigation, promos)
Manage client customisation via configuration, not custom builds.
Collaborate with design, frontend, backend, trading and marketing teams.
Translate business & client needs into clear user stories and requirements
Prioritise backlog across platform improvements vs client requests
Ensure high-quality UX and performance
Work with compliance teams and reporting team to ensure regulatory requirements are met per market.
Desired Skills and Qualifications:
2-5 years of experience as a Product Owner / Product Manager, preferably in B2B or platform-based products.
Experience in sports betting / iGaming or similar real-time, high-transaction environments.
Experience in CMS .
Strong understanding of frontend technologies, UX/UI principles, and responsive design.
Hands-on experience with Agile/Scrum methodologies and tools like Jira/Confluence.
Strong stakeholder management and communication skills, including working with external clients.
Excellent English communication skills.
**We warmly invite applications in English.
Diversity & Inclusion at Sportserve
At Sportserve, we are deeply committed to fostering a diverse and inclusive workplace. We believe in building a team that reflects a wide array of backgrounds, skills, and perspectives. Embracing diversity not only enriches our work culture but also drives innovation and excellence. We are proud to be an equal opportunity employer, where everyone’s contribution is valued and respected.
If you’re a passionate about technology and looking to start your career in an international, forward-thinking Sports Betting company, we’d love to hear from you. Apply now to become part of our exciting journey!
- Department
- Marketing
- Role
- Sportsbook Product Owner
- Locations
- Yerevan Armenia, Belgrade Serbia, Nairobi Kenya
- Remote status
- Hybrid
- Employment type
- Full-time
- Job Level
- Mid